The restaurant and bar industry is more competitive than ever. Great food and drinks will always matter, but in 2026, how you market your business can be the difference between a packed house and empty tables.

Here are five marketing trends every restaurant and bar should be paying attention to this year.

 

1. Short-Form Video Content

Short-form video continues to dominate social media. Reels and TikToks showcasing sizzling dishes, cocktails being crafted, and bartenders in action stop the scroll and feel authentic.

You don’t need a full production crew — quick, real moments often perform best. The goal is to make viewers hungry, curious, and ready to visit.

 

2. Text Marketing

Text messaging is becoming one of the most effective ways to reach guests directly. Happy hour reminders, last-minute specials, and event announcements land straight on your customers’ phones — no algorithm required.

When used thoughtfully, text marketing keeps your brand top of mind without being intrusive.

 

3. Hyper-Personalization

Generic marketing is out. Guests respond better to offers that feel personal.

Think targeted messages for repeat visitors, birthday rewards, or promotions based on past visits. The more relevant the message, the more likely it is to convert.

 

4. Experience-Driven Campaigns

People don’t just go out to eat — they go out for experiences.

Themed nights, special events, limited-time menus, and Instagram-worthy drinks give guests a reason to choose your business over the competition and share their experience online.

 

5. AI-Powered Promotions

AI helps restaurants work smarter, not harder. From identifying the best time to send offers to matching promotions with guest behavior, AI-powered campaigns ensure the right message reaches the right person at the right time.

 

The Bottom Line

Restaurants that win in 2026 don’t just serve great food — they market smarter.

If you want help implementing these strategies and staying ahead of the curve, Landmarq Digital is here to help.

Call us at 1-800-781-7860 for a FREE Marketing Consultation!